Laura Manzotti Brand Identity
Laura Manzotti is a hypnobirthing coach based in south London. She helps women release the fear attached to childbirth and is passionate about empowering expectant parents for a positive birth experience.
Brand Identity Design
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/15f8988e-9983-43d3-9079-b1f9371162f2_rw_3840.png?h=88ce2f456fab96de1e56836b562be89e)
The logo
We looked at a couple of different concepts, agreeing on exploring the idea of using shapes loosely based on an L and M as Laura’s initials and a signature mark. The shapes also form an image of leaves and a flower, something that suited Laura’s love for plants, calm, and the idea of growth and nature that underpins her values as a person and in her business.
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/e629bbf5-aa10-423a-8346-ba5aa705cc7a_rw_1920.png?h=d0aa3dad3312328cf8d6ec355ed0b676)
Colours and type
We chose an earthy palette of natural soft colours, accompanied by a combination of typefaces with open, rounded counters, and soft rounded edges; safe for baby and mums alike.
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/10d1d28a-983e-499c-8d21-8639e65c52f9_rw_3840.png?h=733d024aa05c33ac342917b03bd4b29e)
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/3c7e55a1-0ab6-4364-a633-75ea1cde7341_rw_3840.png?h=9dc15db50333522d887ef5066a2481e6)
The colours work together as a suite and can be split into three distinct colour-ways for Laura to be able to colour-code different sections of her business as she develops her services going forward.
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/dbb278d9-5d0b-4e14-b7cf-442c1f1577f1_rw_3840.png?h=ab159fbb65e80630a908e102c7ca57db)
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/230fd1e0-00b7-40c4-852f-02d62c675668_rw_3840.jpg?h=846284b22d63bed1390f063a4a919608)
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/8f32ee54-1414-4a34-af92-4e0d0add4d1c_rw_1920.png?h=b49f00f80eee7f71d1c1dfc8a5cc16f7)
![](https://cdn.myportfolio.com/4ffb2760-3aa5-479f-b63c-9c33fc8671a4/d7957346-b8cd-479d-a765-ea99ce54e964_rw_1920.png?h=f9f807441a49979d62bd53cbc6f6527c)